HangRr · Summer 2026 Initiative

Style
Around
the Block

A neighborhood-based partnership program connecting fashion-conscious shoppers with the boutiques that define New York City's local style ecosystem. We bring the customers. You bring the clothes.

NYC
Season 1 City
S/S 26
Launch Window
Boutique
Partner Model
What we bring

Your boutique,
amplified

HangRr is an AI-powered wardrobe stylist app with a community of style-conscious New Yorkers who shop intentionally. As a Style Around the Block partner, your boutique gets a direct channel into that community — through the app, through events, and through content.

App & community reach

Your boutique is featured directly inside the HangRr app and shared with our community of fashion-forward New Yorkers who are already looking for stores like yours.

Pop-up styling events

We host curated styling events at your boutique — combining AI-powered recommendations with human styling expertise. Customers arrive ready to shop, not just browse.

Social & video content

We create and distribute content that highlights your store, your collection, and your story — across HangRr's social channels and our community platforms.

Intentional shoppers

Our customers don't impulse buy. They arrive with a personal style profile, a specific aesthetic, and genuine intent. That's a better conversion than foot traffic.

Coffee & community

We partner with local coffee brands to co-host each event, creating an atmosphere where people linger, connect, and discover your boutique on their own terms.

Tailored to your brand

Every partnership is customized to fit your boutique's aesthetic and customer experience. We style around you — not the other way around.

Partnership terms

Simple,
transparent
and fair

We designed the partnership to feel like a collaboration, not a contract. Three clear commitments from you — and we handle the rest. Every term is negotiable in our first conversation.

Offer a 10% member discount for HangRr customers on all merchandise, including sale items. This signals to our community that your boutique is a genuine partner — not just a listing.
Welcome HangRr styling events hosted at your store. We handle all logistics, promotion, and setup. You provide the space and the collection.
A 15% commission to HangRr on purchases made during HangRr-hosted events only. This aligns our incentives — we succeed when your sales do.
The case for joining

Built for boutiques that
mean something

Qualified foot traffic

Every customer we send has a style profile, a budget, and an intent to shop — not just explore.

Sales & engagement

Event-driven shopping creates urgency and community that drives conversion beyond the event itself.

Long-term relationships

HangRr customers return. When they love a boutique, it becomes part of their personal style universe.

Neighborhood strength

Style Around the Block is a rising tide — every boutique that joins makes the neighborhood more desirable for style-conscious shoppers.

"Think of it as having a personal shopper and wardrobe stylist in your pocket."
— Shanya Tsai, Founder & Chief Style Officer, HangRr
About HangRr

AI-powered styling,
community-rooted

HangRr is a wardrobe stylist app that helps people make the most of the clothes they already own while discovering new pieces that truly fit their personal style.

We're building a sustainable fashion community that believes in intentional shopping, local boutiques, and the idea that your wardrobe should work harder than you do.

Style Around the Block is our first neighborhood initiative — starting in NYC, built to grow city by city with the boutiques that define local style culture.

Visit hangrr.app
Apply now

Let's build
something
together

We're selecting Season 1 boutique partners now for Summer 2026. Tell us about your boutique and we'll be in touch within 48 hours to schedule a brief conversation.

Your point of contact
Shanya Tsai
Founder & Chief Style Officer · HangRr
getintouch@hangrr.app
Partner application
Takes about 3 minutes · We'll follow up within 48 hours
Application received.

Thank you for expressing interest in Style Around the Block.
Shanya will be in touch within 48 hours to schedule a conversation.

See you on the block.