Hi, my name is Shanya Tsai, founder of Savvy Closet Inc. In 2016, I took a leap of faith and started to develop HangRr app, a personal outfit style guide in the pocket, by bootstrapping. The journey of building a product and service from scratch has never been easy. However, I always remember the moment when I felt unfit at a party.
In 2015, I attended a house party in Brooklyn, NY and left the party less than an hour due to my outfit did not fit in the dress code suggested by the party host. I left the party early not because the host asked me to leave but because I was embarrassed by my ill sense of fashion. Moved from Taiwan, and lived in San Francisco, CA about one year, I did not fully understand dress code nor did I know the definition of dress code “casual” suppose to be.
The anxiety of not knowing what is the most presentable style for various occasions have bothered me. And it makes me feel even more anxious when I learn that many people are like me. (In that case, I can hardly get the best guidance.)
After several trials and errors, including subscribing a box of clothes online, I decided to seek crowdsourced intelligence by technology. Not AI (artificial intelligence) but human intelligence in the community.
HangRr app is designed to build the community, online and offline together. The community will not be functioning without the generosity of intelligence providers: local shops and fashion professionals.
The outfit style looks by occasions are created by the local shops and fashion professionals who love to share their fashion sense with people, like me. Since the styles and products are located nearby and fashion professionals are also easy to reach, I sincerely believe that the anxiety of not knowing what to wear can be alleviated timely.
Would you like to open your shop, offer style tips, and build the community together?